Tuesday, 20 September 2011

Induction: Movie Poster Textual Analysis


I am going to analyse the "Indiana Jones" film poster using image analysis.

Firstly when I look at the poster itself, I see a man standing there with quite a strong posture. The man is Indiana Jones the main character of the movie. His clothes look worn out and dirty as if he hasn't changed them in a while, he's also wearing a hat. The film already seems out dated by just a few of these things noticed. His face also looks dirty and sweaty as if he was walking for a long period of time or was involved in some sort of adventure.


From the poster you can see that Indiana is holding a whip in his left hand, so this gives me a clue that the movie is action/adventure based. Also in his right pocket, it looks as if there's a sword or gun in there. This means there could be some violence within the movie.

Where he's standing it looks as if he's outside a cave. But, like the name of the movie "Indiana Jones and the Crystal Skull" behind him it looks as if its on fire is the crystal skull. The lighting for the whole poster used is low key lighting because its shadowy and also caves aren't bright.

As from how he's standing Indiana looks brave, this comes across to me straight away from when I look at the poster. His facial expression looks as if he takes no nonsense from anyone. He looks serious and ready for business. His fists are clenched which brings out a more masculine side. He's also making eye contact with the audience which shows he knows his picture was being taken at the time.

Anchorage on the poster is bold, stands out to the rest of the poster as it is in cartoon type looking. (sans serif). They obviously wanted to make the Indiana Jones bit stand out the most because it is the biggest and the colours are most bright and fire related; orange & yellow. The date on the poster is also pretty important so the audience know when the movie is coming out and also its bold and spaced out from the movie title.

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